- Architected and deployed lead scoring and approval prediction models using AWS SageMaker to support lead prioritisation and placement rate decisions.
- Built a centralized reporting and analytics platform integrating CRM, Google Analytics, and internal databases, delivering near real-time dashboards for traffic, lead flow, conversion, and sales performance.
- Designed and developed REST APIs and backend services; integrated third-party platforms including Auth0, DocuSign, Stripe, CRM systems, and marketing tools.
- Monitored system performance and ensured high availability and stability.
- Led core development decisions and oversaw technical delivery.
- Developed and maintained applications using React JS, ExpressJS, NodeJS, and AWS cloud services.
- Designed and constructed REST APIs, integrated third-party APIs and SaaS applications like Auth0, DocuSign, and Stripe.
- Implemented unit and automation testing using Selenium, Jest, and Cypress.
- Implemented frontend interfaces based on UX wireframes from Figma and InVision, ensuring responsive and production-ready delivery.